Using social media for managing organizational knowledge, learning and innovation: in the perspective of Samsung
DOI:
https://doi.org/10.18533/job.v6i3.238Keywords:
Knowledge, Learning and innovation., Social MediaAbstract
Organisational learning is a broad concept and it has evolved over time. However, based on context and characteristic of the user organisation, the learning technique and process differs significantly. Whichever learning model a company employs, Knowledge Management (KM) remains an important business practice for all. With the advent and popularity of Social Media (SM), KM is becoming more and more dependent on the use of varied social online networks. Nevertheless, the issue of innovation though social media surrounded knowledge management is a matter of debate among scholars. This case study has explored this issue in the context of Samsung Group.
References
Ahbabi, S. A. A., Singh, S. K., Balasubramanian, S. and Gaur, S. S. (2019) ‘Employee perception of impact of KM processes on public sector performance’, Journal of Knowledge Management, vol. 23 (2). pp. 351-373, doi:10.1108/jKM -08-2017-0348.
Alagaraja, M., Rose, K., Shuck, B. and Bergman, M. (2015) ‘Unpacking organizational alignment: the view from theory and practice’, Journal of Organizational Learning and Leadership, vol 13(1).
Alani, E., Kamarudin, S., Alrubaiee, L. and Tavakoli, R. (2019) ‘A model of the relationship between strategic orientation and product innovation under the mediating effect of customer knowledge management’, Journal of International Studies, vol. 12(3), pp. 232-242. doi:10.14254/2071-8330.2019/12-3/19
Alqadami, H. and Shelke, A. (2019) ‘Reality of Applying KM Processes from the administrative leadership point of view and the procedures for its development’, IJRAR March 2019, vol. 6(1).
Antonacopoulou E.P. (2018) “Sensuous Learning for Individuals, Communities and Organisations”. In: Antonacopoulou E., Taylor S. (eds) Sensuous Learning for Practical Judgment in Professional Practice. Palgrave Studies in Business, Arts and Humanities. Palgrave Macmillan, Cham
Antonacopoulou, E. P., Moldjord, C., Steiro, T. J. and Stokkeland, C. (2019) ‘The
new learning organisation: part I – institutional reflexivity, high agility organising and learning leadership’, The Learning Organization, doi:/10.1108/TLO-10-2018-0159.
Argote, L. and Miron-Spektor, E. (2011) ‘Organizational learning: from experience to knowledge’, Organization Science, vol. 22, no. 5, pp. 1123–1137.
Argrys, C. and Schon, D. A. (1996) ‘Organizational learning ii: theory, method and practice reading’, doi:10.1177/103841119803600112.
Boyd, L. (2019) ‘Using technology-enabled learning networks to drive module improvements in the uk open university’, Journal of Interactive Media in Education, issue: 1, no.16.
Bandera, C., Keshtkar, F., Bartolacci, M. R., Neerudu, S. and Passerini, K. (2017) ‘KM and the entrepreneur: Insights from Ikujiro Nonaka's Dynamic Knowledge Creation model (SECI)’, International Journal of Innovation Studies, vol. 1(3), pp. 163-174.
Bolisani, E. and Bratianu, C. (2018) ‘Emergent knowledge strategies: Strategic thinking in knowledge management’, Springer, Cham.
Bratianu, C. (2019) ‘A strategic view on the knowledge dynamics models used in knowledge management’, Proceedings of the 20th European Conference on Knowledge Management, pp. 185-192.
Businesstelegraph (2019) ‘Samsung wins 30 CES 2019 Innovation Awards’, available at https://www.businesstelegraph.co.uk/samsung-wins-30-ces-2019-innovation-awards/ (Accessed: 12 February 2020)
Chang, H., Wang, C. and Hawamdeh, S. (2018) ‘Emerging trends in data analytics and KM job market: extending KSA framework’, Journal of Knowledge Management, doi:/10.1108/JKM -02-2018-0088.
Cho, Y., Gunwoo, Y., Wonjoon, K. and Mirikitani, J. (2011) ‘Identifying innovation strategy by examining business ecosystem: exploratory research on Korea smart-phone market via network analysis’, Service Operations, Logistics, and Informatics (SOLI), Beijing.
Choi, P. P. (2016) ‘Evolution of Samsung group and its central office: imperfect market and capacity building’, Asian Business & Management, doi:10.1057/s41291-016-0011-1.
Chrzanowska, N. (2018) ‘SM strategy by Samsung electronics’, Available at: https://brand24.com/blog/social-media-strategy-by-samsung-electronics/ [Accessed: 22 February 2020]
Chung, H., Ding, Z. and Ma, X. (2019) ‘Organisational learning and export performance of emerging market entrepreneurial firms: the roles of RBV mechanism and decision-making approach’, European Journal of Marketing, doi:10.1108/EJM-08-2017-0496.
Collins, J. and Porras, J. I. (2004) ‘Built to Last: Successful Habits of Visionary Companies (Good to Great)’ Harper Business.
Eadicicco, L. ( 2019) ‘Apple just got knocked out of the top 3 smartphone makers in the world — here’s how it stacks up against rivals like Samsung, Huawei, and LG’, Available at: https://www.businessinsider.com/biggest-smartphone-makers-in-the-world-apple-slips-2019-8#4-apple-7 [Accessed: 20 February 2020]
eG Innovations (2019) ‘eG Innovations helps Samsung run worldwide sap system smoothly’, Available at: https://www.eginnovations.com/case-studies/sap-performance-monitoring-tools-samsung.pdf [Accessed: 23 February 2020]
Erickson, S. and Rothberg, H. (2014) ‘Big data and knowledge management: establishing a
conceptual foundation’, Electronic Journal of Knowledge Management, vol. 12, no. 2, pp.101.
Ferraris, A., Mazzoleni, A., Devalle, A. and Couturier, J. (2018) ‘Big data analytics capabilities and knowledge management: impact on firm performance’, Management Decision.
Fast Company (2011), ‘Most Innovative Companies 2011: Consumer Electronics’, Available at: https://www.fastcompany.com/most-innovative-companies/2011/sectors/consumer-electronics [Accessed: 22 February 2020]
Gloet, M. and Samson, D. A. (2016) ‘KM and systematic innovation capability’, International Journal of Knowledge Management, vol. 12(2).
Haq, M. A. and Anwar, S. (2016) ‘A systematic review of KM and knowledge sharing: Trends, issues, and challenges’, Cogent Business & Management, vol. 3(1), doi:10.1080/23311975.2015.1127744.
Hirst, G., Knippenberg, D. V. and Zhou. J. (2009) ‘A cross-level, perspective on employee creativity: goal orientation, team learning behaviour and individual creativity’, Acad. Management J. vol. 52(2) pp. 280–293.
Iblasi, W. N., Bader, D. M, K., Al-Qreini, S. A. (2016) ‘The impact of SM as a marketing tool on purchasing decisions (case study on Samsung for electrical home appliances), International Journal of Managerial Studies and Research (IJMSR), vol. 4,(1) pp. 14-28.
IntelligentHQ (2013) ‘Global digital & SM strategy at Samsung mobile’, Available at: https://www.intelligenthq.com/global-digital-social-media-strategy-at-samsung-mobile/ [Accessed: 24 February 2020]
Jang, S. H., Lee, S. M., Kim, T. and Choi, D. (2019) ‘Planting and harvesting innovation – an analysis of Samsung Electronics’, International Journal of Quality Innovation, vol. 5 (7), doi: https://doi.org/10.1186/s40887-019-0032-x.
Khan, Z., and Vorley, T. (2017) ‘Big data text analytics: an enabler of knowledge management’, Journal of Knowledge Management, vol. 21, no. 1, pp. 18-34.
Kim, J.Y., Kim, J.Y. and Miner, A. S. (2009), ‘Organizational learning from extreme performance experience: ihe impact of success and recovery experience," Organ. Sci., vol. 20, pp. 958-978. doi:10.1287/orsc.1090.0439
Lampel, J., Shamsie, J. and Shapira, Z. (2009) ‘Experiencing the improbable: rare events and organizational learning. Organ. Sci. vol. 20(5), pp. 835–845.
Lee, D. (2018) ‘Facebook investigates data firm Crimson Hexagon’, Available at: https://www.bbc.com/news/technology-44909293 [Accessed 17 February 2020].
Li, D., Paulin, D., Fast-Berglund, Å., Gullander, P. and Bligård, L. O. (2018) ‘Supporting individual needs for intra-organisational knowledge sharing activities in pre-industry 4.0 SMEs’, 15th International Conference on Intellectual Capital, KM and Organisational Learning, vol. November, pp. 160-170.
Macaulay, T. (2017), ‘How Samsung uses SM analytics to understand customers and guide strategy’, available at: https://www.computerworld.com/article/3427564/how-samsung-uses-social-media-analytics-to-understand-customers-and-guide-strategy.html [Accessed 15 February 2020].
Mardani, A., Nikoosokhan, S., Moradi, M. and Doustar, M. (2018) ‘The relationship between KM and innovation performance’, Journal of High Technology Management Research.
Maria, A. A. and Andrei, D. (2016) ‘Innovation management: the past, present and future of the market’, Studies in Business and Economics, no. 11(3), doi:10.1515/sbe-2016-0041.
Melvin, G. (2019) ‘Working towards a collaborative advantage: organisational learning through performance measurement and management as organisational control’, Edinburgh Business School.
Nisar, T. M., Prabhakar, G. and Strakova, L. (2019) ‘SM information benefits, KM and smart organizations’, Journal of Business Research, Elsevier, vol. 94(C), pp. 264-272. doi:10.1016/j.jbusres.2018.05.005.
Park, C. and Lee, H. (2015) ‘Value co-creation processes—early stages of value chains involving high-tech business markets: Samsung–QUALCOMM semiconductor foundry businesses’, Journal of Business-to-Business Marketing, vol. 22(3).
Patroni, J. F.; Recker, J.; and Von, B.F. (2015) ‘How Does Enterprise Social Media Help Retail Employees Innovate?’ 23rd European Conference on Information Systems, 26-29 May, Association for Information Systems.
Pisano, G. P., Bohmer, R. M. J. and Edmondson, A. C. (2001) ‘Organizational differences in rates of learning: evidence from the adoption of minimally invasive cardiac surgery’, Management Science, vol. 47(6) pp. 752-768. doi: 10.1287/mnsc.47.6.752.9811
Ramdani, D. M. and Hadijah, H. S. (2020) ‘The influence of KM on organizational performance with ERP implementation as mediator’, Dinasti International Journal of Management Science, vol. 1(4), doi:10.31933/DIJMS
Sentence, R. (2018) ‘How Samsung uses social listening for product marketing & sentiment analysis’, Available at https://econsultancy.com/how-samsung-uses-social-listening-for-product-marketing-sentiment-analysis/ [Accessed date: 5 march 2020]
Samsung (2012) ‘Green management activities and performance: the scope of global data in this section is all operation sites include Korea as well as overseas’, Samsung sustainability report 2012, Available at: https://images.samsung.com/is/content/samsung/au-aboutsamsung-2012_Environmental_Report [Accessed: 25 February 2020]
Samsung Newsroom (2013) ‘Samsung’s product innovation team: how ideas becomes streamlined’, Available at: https://news.samsung.com/global/samsungs-product-innovation-team-how-ideas-becomes-streamlined [Accessed: 25 February 2020]
Samsung Newsroom (2016) ‘Samsung electronics completes review of optimal corporate structure’, Available at: https://news.samsung.com/global/samsung-electronics-completes-review-of-optimal-corporate-structure [Accessed: 19 February 2020]
Samsung Newsroom (2018) ‘The art of the brainstorm: how brainstorm sessions can make business sense’, Available at: https://news.samsung.com/za/the-art-of-the-brainstorm [Accessed: 24 February 2021]
Samsung Newsroom (2020) ‘Samsung launches 2020 QLED TV line’, Available at: https://news.samsung.com/us/samsung-2020-qled-tv-line/ [Accessed: 18 February 2020]
Samsung (2019) ‘A fifty year journey towards a sustainable future’, Sustainability Report 2019. Available at: https://images.samsung.com/is/content/samsung/p5/global/ir/docs/sustainability_report_2019_en_new.pdf [Accessed: 22 February 2020]
Samsung (2020) ‘Samsung blog’, Available at: https://www.samsung.com/us/ssic/category/blog/ [Accessed: 16 February 2020]
Samsung SDS (2020) Available at: https://www.samsungsds.com/global/en/solutions/off/brig/brighticsAI.html [Accessed: 28 February 2020]
Santoro, G, Vrontis, D., Thrassou, A. and Dezi, L. (2017) ‘The Internet of Things: Building a KM system for open innovation and KM capacity’, Technological Forecasting & Social Change, vol. 136, pp. 347-354. doi:10.1016/j.techfore.2017.02.034.
Shamim, S., Cang, S. and Yu, H. (2017) ‘Impact of knowledge oriented leadership on KM behaviour through employee work attitudes’, International Journal of Human Resource Management, doi:10.1080/09585192.2017.1323772.
Song, J., Lee, S. and Kim, Y. (2012) "Exploring the Trajectory of Innovation: A Comparative Description of iPhone of Apple and Galaxy of Samsung," The Korean Society of Management Information Systems Conference.
Statista (2020) ‘Global market shipment share held by LCD TV manufacturers from 2008 to 2018’, Available at: https://www.statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/ [Accessed: 20 February 2020]
Statista (2020) ‘Quarterly market share held by NAND Flash memory manufacturers worldwide from 2010 to 2019’, Available at: https://www.statista.com/statistics/275886/market-share-held-by-leading-nand-flash-memory-manufacturers-worldwide/ [Accessed: 20 February 2020]
Tuten, T.L. and Solomon, M.R. (2018). Social media marketing. London: Sage.
Volk, S. C., Berger, K., Zerfass, A., Bisswanger, L., Fetzer, M. and Köhler, K. (2017) ‘How to play the game: strategic tools for managing corporate communications and creating value for your organization’, Communication Insights, Issue 3. Available at: www.academic-society.net [Accessed: 28 February 2020]
Wolf, M., Semm, A. and Erfurth, C. (2018) ‘Digital transformation in companies – challenges and success factors’, 18th International Conference on Innovations for Community Services, vol. 863.
Yun, J. J., Jeon, J., Park, K. and Zhao, Z, (2018) ‘Benefits and costs of closed innovation strategy; analysis of Samsung’s Galaxy Note 7 explosion and withdrawal scandal’, Journal of Open Innovation, doi: 10.3390/joitmc4030020.
Zannad, H., & Rouet, V. (2003). Organizational commitment in innovative companies. XIIème Conférence de l'Association Internationale de Management Stratégique.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Md. Mahathy Hasan Jewel
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).